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content writing course at dmti softpro

5 P’s of Content Writing

The Five Ps of Web Copywriting When settling in to draft original copy for a web project, it is important to keep the five Ps of web copywriting in mind. In fact, using this simple formula will make all the difference in how well you stay on track with your objectives. Here are each of the five P’s along with a simple definition. 1. Problem – Whenever your task is to convince someone of a need, you must first convince the [...]

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