The Five Ps of Web Copywriting When settling in to draft original copy for a web project, it is important to keep the five Ps of web copywriting in mind. In fact, using this simple formula will make all the difference in how well you stay on track with your objectives. Here are each of the five P’s along with a simple definition. 1. Problem – Whenever your task is to convince someone of a need, you must first convince the [...]
The subject line of your email is very important and so it pays to give it the necessary attention to get it right. A poorly constructed subject line could result in your emails being flagged as spam, not opened, or a person unsubscribing. Your email subject line should always be a call to action. A call to action is the action you want a person to take. It’s more than just encouragement to open the email; it’s about doing something [...]
People include all kinds of sales pitch in their sales letter but they still don’t achieve the results they want. Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions: 1. What’s in it for me? The number one rule of salesmanship – people only buy for one reason, which is for getting the results from a product, what they will receive [...]
#1 Headlines – This is the very first thing your subscriber is going to see when they first open your email so make sure that the message is clear and concise and that it is related to your subject line. You can experiment here. Maybe you want to try using a link? Maybe you want to place a call to action? When you make changes, you are going to need to analyze to see how those changes are working. #2 [...]
