CONTENT MARKETING is expected to be a $700 Billion industry by 2021, so it’s definitely the time to invest in content strategy, or improve the one you are using at the moment.
The trend in content marketing has grown significantly over the past two decades as audiences have shifted to new media, consuming content in entirely new and savvy ways. This has led to brands big and small developing comprehensive content strategies with allocated marketing budgets.
Now, practitioners are successfully harnessing its power as an advanced method for capturing the attention of prospect, nurturing their engagement down the funnel to a more trustworthy and meaningful conversation.
Content marketing is the lifeblood of inbound marketing and without content, there is nothing to read and share.
If you don’t currently use content marketing or don’t use it to its full potential, you should seriously reconsider this stance.
To stand out from the crowd, you need to have some decent content marketing strategies with you. Hence, we have put together a kick start plan that will help you start off with your Content Strategy.