Content Writing Course

WEB COPY | MARKETING | BLOGS | SOCIAL MEDIA

Whether you are just starting out or looking to push your writing to the next level – Our course enables you to kick start your career in Content Writing

Watch the Counselling Video on Content Writing by the Trainer

About Us

Who are we

Content Writing Courses is a division of the Digital Marketing Training Institute, since the past 7 years we have been the pioneers in introducing a comprehensive training program in Digital Marketing, which has trained over 5304+ students in Digital Marketing.

Co-Founder of the Digital Marketing Training Institute & Softpro Computers , Poonam is an online marketing consultant, educator, speaker and an author. In order to further enhance her writing skills, she has done a course on psychology to bring a better understanding of customer responses and their behavior online.

In the past 24 years, she has launched a Web designing company and conducted workshops for Online marketing courses to small business owners, startups and entrepreneurs.

Who should do this course ?
Anyone who wants to improve their writing or build more confidence to publish their information products!
Communications professionals
College and university students
Blog writers
Job hunters
Journalists
Small, medium and large businesses
Book writers
Bloggers
Digital Marketing professionals

What are the requirements?
All you need to know is the basics of writing the English language

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Module 1 : Kick-start Content Writing

– Building Confidence And Technique for Non-Fiction Writing
– Principles Of Great Non-Fiction Writing
– 10 Writing Exercises
– Creating & writing sets for List
– Processes & Principles of writing
– Story Telling Techniques
– Perspectives & Giving information

Module 2 : Crucial Content Writing Steps

– Copywriting Types you can use
– Researching Our Competition.
– How To Understand The Headline
– How To Understand The Sub-Headline
– Understanding The Importance Of Proving The Solution
– Showing The Benefits
– How To Show Your Credentials With High Impact

Module 3 : Content for Blogging & EBook

– How to Search for topics to write
– Content Writing for Blogging
– Insights to help you decide what to blog about
– Secrets of Successful Blogging
– Insider tips & tricks for monetizing your blog
– How to Create a EBook in Ms Word
– Valuable tips to writing a winning ebook

Module 4 : Copywriting Strategies for Online Sales

– Writing magnetic headlines
– Giving your customers reasons to buy – Product description
– How to get your customers to DO something – Call to action
– Testimonials and case studies
– The pre-requisite for writing mind-reading
– Trust building sales copy
– “Fear” of missing out – Scarcity factor
– “Value stacking” for improving conversion – Bonuses
–  Writing that makes your customers buy NOW

Module 5 : WHITE PAPER & CASE STUDIES

What is White Paper ? The purpose of creating these white papers is to release information to your potential clients about subjects of their interest. A white paper’s purpose is to keep its client focused. Your clients would rather not be advertised to by your company but otherwise informed.
– Construction of a White paper
– Layout & Body of White paper. – Placement of Call to Action.
– Do’s and Don’ts for Writing a White Paper.
Case Studies: A case study is the second most popular tool you can use to move decision makers through your sales cycle. Learn to Structure Case Studies which lead to conversions.

Module 6 : WRITING EMAIL's that will Convert

– Injecting “Power Words” & Phrases Into Your Email Copy
– Using Specifics & Numbers – Using Intrigue And Curiosity
– The Power Of Questions – The “Cliffhanger Effect”
– Start With A Strong Opening
– Write With Excitement & Emotion

Module 7 : SEO COPYWRITING for Websites, Blogs, Google Ads. LANDING PAGES Anatomy

– Search Engine Optimization for your Content
– Keyword Research & Planner
– Elements of SEO Copywriting
– Writing Useful Keywords for search engines
– Keyword Research for Content Creation
– Pre-site, On-site & Off-site Activities
– Writing Meta tags, Title & Description Tags for Google Search Engines
– Landing Page for Lead Generation
– Landing Page optimization, Writing Call to action for Lead Generation
– Promoting & Marketing Articles, Social Media Integration

Module 8 : How to Write HIGH COVERTING PRODUCT DESCRIPTIONS For Ecommerce Sites. Content Marketing, & Freelancing: Making Money

– CONTENT MARKETING on various platforms, Promoting & Marketing Articles
– Writing Product Descriptions for Products & Services for Ecommerce Websites
– Product Descriptions that Boost Conversions. Case studies of Successful product descriptions comp.
– Simple Ways to Write Product Descriptions that Sell & Convert Sales
– How to market yourself , Where to get Freelancing work from ?
– Two Steps to making money from blogs
– 5 really Useful links for your writing

INSTANT INQUIRY

Our Course

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Content Writing Course

– In-depth & Advanced
ALL 8 Modules
– Duration : 7 Weeks

Only 10 Seats per Batch

– Limited number of Seats
– Since we have only 1 Batch every 3 months
– There is a very high demand for this course

Course Fee : Limited Offer

– 5 Books worth $79.99
Special Offer of Rs. 12,550 (Rs.15,550)
– Limited Validity

What does my Fee include ?

All Inclusive Fees include 14.5% Service Tax
– 5 Bonus Books
– Notes & Certificate

INSTANT INQUIRY

Our Course

Content Writing & Marketing

Module 1: Technique For Non-Fiction Writing

– The Four Principles Of Great Non-Fiction Writing
– 10 Writing Exercises
– Creating writing sets for List
– Processes & Principles of writing
– Story Telling Techniques
– Perspectives & Giving information

Module 3: Content for Blogging & E-Book

– How to Search for topics to write
– Content Writing for Blogging
– Secrets of Successful Blogging
– Insights to help you decide what to blog about
– Insider tips & tricks for monetizing your blog
– How to Create a E-Book in Ms Word
– Valuable tips to writing a winning ebook

Module 5 : WHITE PAPER & CASE STUDIES

What is White Paper ? The purpose of creating these white papers is to release information to your potential clients about subjects of their interest. A white paper’s purpose is to keep its client focused. Your clients would rather not be advertised to by your company but otherwise informed.
– Construction of a White paper
– Layout & Body of White paper. – Placement of Call to Action.
– Do’s and Don’ts for Writing a White Paper.
Case Studies: A case study is the second most popular tool you can use to move decision makers through your sales cycle. Learn to Structure Case Studies which lead to conversions.

Module 7 : SEO COPYWRITING for Websites, Blogs, Google Ads. LANDING PAGES Anatomy

– Search Engine Optimization for your Content
– Keyword Research & Planner
– Elements of SEO Copywriting
– Writing Useful Keywords for search engines
– Keyword Research for Content Creation
– Pre-site, On-site & Off-site Activities
– Writing Meta tags, Title & Description Tags for Google Search Engines
– Landing Page for Lead Generation
– Landing Page optimization, Writing Call to action for Lead Generation
– Promoting & Marketing Articles, Social Media Integration

Module 2: Crucial Content Writing Steps

– Copywriting Types you can use
– Researching Our Competition
– How To Understand The Headline
– How To convert Leads into Customers
– Showing Benefits & Providing Solution
– How To Show Your Credentials With High Impact

Module 4: Copywriting Strategies for Online Sales

– Writing magnetic headlines
– Get your customers to DO something – Call to Action
– Testimonials & – Trust building sales copy
– The pre-requisite for writing mind-reading
– “Fear” of missing out – Scarcity factor
– “Value stacking” for improving conversion – Bonuses
– Communication that makes your customers Buy NOW

Module 6 : WRITING EMAIL's that will Convert

– Injecting “Power Words” & Phrases Into Your Email Copy
– Using Specifics & Numbers – Using Intrigue And Curiosity
– The Power Of Questions – The “Cliffhanger Effect”
– Start With A Strong Opening
– Write With Excitement & Emotion

Module 8 : How to Write HIGH COVERTING PRODUCT DESCRIPTIONS For Ecommerce Sites. Content Marketing, & Freelancing: Making Money

– CONTENT MARKETING on various platforms, Promoting & Marketing Articles
– Writing Product Descriptions for Products & Services for Ecommerce Websites
– Product Descriptions that Boost Conversions. Case studies of Successful product descriptions comp.
– Simple Ways to Write Product Descriptions that Sell & Convert Sales
– How to market yourself , Where to get Freelancing work from ?
– Two Steps to making money from blogs
– 5 really Useful links for your writing

Our history

2015

Content Writing Course
After a successful run at the Digital Marketing Training Institute, our students demanded that we come up with Content Writing. It took us a while to launch, since “Anything worth doing is worth doing right,” so in 2015 we launched our Content writing course, and we sincerely thank our students for all their trust, cause we know that had you not pushed us , we wouldn’t be here, so thank you all :)

2009

Digital Marketing Training Institute
DMTI was established in 2009. We would like to think that our classroom-based training is an “experience”. This experience involves standard classroom type activities, which includes lecturing, interactive demonstrations, SOLVING CASE STUDIES, creativity and networking. We are now recognized as the leading provider of digital marketing training courses for the digital marketing media sector in Mumbai. www.dmti.mobi

1997

Corporate Tutors
Corporate Tutors offers Corporate Training for various Organizations, big or small. We offer solutions as per the specific requirement of the company and focus on the corporate objectives of the company. Our comprehensive training ensures that your employees are well versed with the technicalities of the job and can manage the IT infrastructure efficiently.www.corporatetutors.com

1992

Softpro Computer Education
Founded in 1992, Softpro Computers, has been imparting Computer Courses to some of the largest Multi National Companies of India.
Softpro is an Internationally reputed Computer Training Institute of Mumbai, with over 15,000 student base and 24 years of reputation for imparting Quality Education in 43 different IT Courses. www.softpro.in

Some facts about us – Softpro – DMTI

We are proud of these numbers

5304
STUDENTS

79
CORPORATES

157
BATCHES

9.1
STUDENT RATING

Our address

Where you can find us – Inquiry Form

Office Location

C/o DMTI @ Softpro
B/2 Vimal Udyog Bhavan, 1st Flr,
Opp. StarCity Cinema
Next to Mahalaxmi Society
5 Min from Matunga Rd Station,
Dadar (West) – 400016

Email Address

dmti@softpro.in
ask@contentwritingcourse.in

Call Us

9833900110
9833900330

Working Hours

Monday – Friday 11 am – 8 pm
Saturday – 1 pm – 7 pm

Perfect course for learning Content Writing

This course is for Beginners or students looking to push their writing to the next level

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